OUR PROCESS
1. Your Order
It all starts when you place your order on our website — just choose your seafood, the quantity, your delivery city, and how you’d like it cut. Please note that all prices are calculated on the pre-cleaning weight of the seafood. As seafood is a natural product, the weight may vary slightly once it’s been cleaned.
2. Order Confirmation
As soon as your order is submitted, you’ll receive an automatic confirmation with your order summary, estimated delivery time, and payment details. Our team will also give you a confirmation call to finalise everything. And if the item you’ve chosen happens to be unavailable, we’ll let you know right away and arrange it fresh for you at the earliest.
3. Sourcing & Processing
Once your order is confirmed, it goes straight to our sourcing team at Karachi Fish Harbour. They personally hand-pick the freshest catch of the day, making sure the quality, size, and species are exactly what you asked for. Sourcing happens the same day, based on what’s available at the live harbour auction.
4. Cutting & Packing
Once sourced, your seafood is delivered to our cutting and packing unit at the harbor. Our trained butchers prepare your order exactly as requested — whole, gutted, sliced, boneless, or cubed. Each order is packed in food-grade zipper bags, sealed, and chilled for safe delivery.
5. Delivery
To keep everything at the right temperature, orders rest in chillers for a few hours after processing. Within Karachi, we deliver using temperature-controlled boxes carried on bikes. For other cities, your seafood is packed in insulated thermopore boxes with plenty of ice and dispatched to your nearest railway station for collection.
6. Billing & Payment
We keep billing completely paperless. Your e-invoice arrives on WhatsApp a few hours ahead of delivery. In Karachi, you can pay conveniently with cash on delivery. For other cities, we ask for advance payment via bank transfer before dispatch — this keeps the process smooth and transparent for everyone.
Need Help
Our support team is here Monday through Saturday, 10 AM to 10 PM, on WhatsApp — ready to help you choose your seafood, sort out cutting preferences, place an order, or check on your delivery.