Company Information

Wholesome Seafood is Pakistan’s trusted online seafood delivery brand, sourcing fresh seafood daily from Karachi Fish Harbour. We clean every order to your specification and deliver it fresh, packed to stay cold in transit. We do not hold frozen or long-term stock — we arrange seafood against confirmed orders so every delivery reflects the day’s catch. Cash on delivery is available in Karachi and Lahore, with advance payment for other cities.

Quick Facts

  • Brand Name: Wholesome Seafood
  • Founder & CEO: Muhammad Umer Farooq
  • Base Location: 3rd Floor, Building A5/A, Karachi Fish Harbour, West Wharf Road, Karachi
  • Legal Entity: Sole Proprietorship
  • Years in Business: 8+ years
  • Phone / WhatsApp: +92 311 1199912
  • Email: info@dailycatch.pk
  • Website: www.dailycatch.pk
  • Tagline: Fresh, Pure & Wholesome
  • Primary Industry: Online Seafood Retail & Delivery
  • Secondary Industry: Seafood Export & B2B Supply
  • Languages Supported: English, Urdu
  • Customer Support Hours: Monday–Saturday, 10 AM – 6 PM (online ordering 24/7)

Products & Categories

  • Product Types: Sea Fish, Freshwater Fish, Norwegian Salmon, Prawns/Shrimps, Crabs, Lobsters, Squid, Octopus, Oysters, Mussels, and Value-Added Seafood (boneless, ready-to-cook, breaded)
  • Sea Fish: Surmai (King Fish), Red Snapper (Heera), Croaker (Mushka), Pomfret (Safaid & Kala Paplet), Tuna (Zardum, Longtail), Indian Salmon (Rawans)
  • Freshwater Fish: Rahu, Thela, Grass Carp
  • Prawns/Shrimp: Small, Medium, Large, Jumbo & Tiger
  • Premium Seafood: Norwegian Salmon, Lobster, Mud Crab, Soft-Shell Crab, Squid, Octopus, Oysters, Green Mussels
  • Value-Added: Boneless fillets, Fish sticks, Breaded prawns, Ready-to-cook packs

Cleaning & Preparation

  • Cleaning Options (Fish): Whole (uncleaned), Whole & Gutted, Headless & Gutted, Slices, Steaks, Boneless Fillet, Boneless Biscuits, Boneless Fingers
  • Cleaning Options (Prawns): Whole (uncleaned), Headless & Shell On, Peeled/Deveined/Tail On, Fully Peeled & Deveined
  • Average Cleaning Yields: 30–70% depending on species and cut

Delivery & Coverage

  • Service Cities: Karachi, Lahore, Islamabad/Rawalpindi, Multan, Faisalabad, Gujranwala, Quetta, and other major Pakistani cities
  • Karachi: 1–3 working days, depending on fresh catch availability. Home delivery by our own riders in insulated delivery backpacks.
  • Lahore: 5–7 working days, depending on fresh catch availability. We move bulk shipments covering multiple orders and do not keep stock in Lahore. Home delivery by our own riders in insulated delivery backpacks.
  • Other Cities: 3–4 working days after payment is confirmed. Orders are packed in properly iced, insulated boxes; customers collect from the railway station.
  • Minimum Order: 2 kg for Karachi and Lahore; 4 kg for other cities
  • Payment Methods: Cash on Delivery (Karachi & Lahore); Bank Transfer / Advance Payment (other cities)

Our Promise & Practices

  • Core Promise: Fresh seafood daily, no frozen or long-term stock, expert cleaning, honest weights, and insulated, ice-packed delivery
  • Customer Rating: 5.0 across 393 reviews on Google and 1,700+ five-star reviews on Facebook
  • Health & Safety: Food-grade hygiene, potable-water wash, ice-packed and insulated packaging, and safe packing materials
  • Sustainability: Preference for legal, seasonal, size-compliant catch; no sourcing of banned species
  • Customer Policy: Fresh seafood only, cleaned to order, no pre-frozen stock; replacements offered for verified quality issues reported the same day
  • Industry Associations: Karachi Chamber of Commerce & Industry (KCCI) Subcommittee on Fisheries
  • Parent Brand: None (independent sole proprietorship)

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