Why Wholesome

When we started the Seafood business eight years ago, we wanted to solve a problem we kept running into ourselves: it was surprisingly hard to buy genuinely fresh fish in Pakistan without a lot of guesswork.So we set out to build the kind of seafood service we would want for our own families. Today, thousands of families across Karachi, Lahore and the rest of the country order seafood online from us, and they come back because we get the simple things right, every single time.

We source straight from Karachi Fish Harbour

Everything we sell starts at Karachi Fish Harbour, where we source the day’s catch ourselves. There is no middleman in between, which means nobody is marking up the price or slowing down the fish on its way to you. Because we handle it from the harbour, we know exactly what you are getting. This is the real difference between us and an ordinary fish market. You are not buying yesterday’s stock that has passed through three or four hands. You are buying today’s catch, chosen by us.

Always fresh, never frozen

We do not keep frozen or long stored stock sitting around. Instead, we arrange your seafood fresh once your order is confirmed, so what arrives at your door is the catch of the day and not something pulled out of a freezer. We do this on purpose. Fish that has been frozen for weeks loses its texture and taste, and fresh fish simply does not. It is also why you will sometimes see an item marked off season on our store. If something is not at its best right now, we would rather tell you honestly than sell it to you anyway.

The largest fresh seafood collection in Pakistan

We are proud to offer one of the widest ranges of fresh seafood you will find anywhere in Pakistan, with over 100 varieties to choose from. From everyday favourites like Rahu, Surmai and Red Snapper to premium picks like Norwegian Salmon, lobster, mud crab, squid and oysters, and value added options like boneless fillets and ready to cook packs, there is something for every kitchen and every occasion. Whether you are cooking a simple family dinner or putting together something special, you will find the right catch with us.

Clean handling you can trust

Seafood is only as good as the way it is looked after. We clean and pack every order carefully, with hygiene at the heart of how we work, and we send it out in insulated, ice packed delivery so it stays fresh on the way to you. When you order seafood online in Pakistan from us, you get the same standard you would expect from a fishmonger you have trusted for years.

Cut and cleaned the way you like it

No two kitchens are the same, so we prepare your fish however you want it. Whole, gutted, in steaks, filleted, boneless, or cleaned for a particular dish, just tell us when you place your order and it will arrive ready to cook. It is a small thing, but it saves you time and mess in the kitchen, and our customers tell us they love it.

Delivery and cash on delivery

In Karachi and Lahore, our own riders bring your order to your door in insulated backpacks, and you can pay cash on delivery when it arrives. For other cities, we pack your seafood in properly iced, insulated boxes that you collect once payment is confirmed. Whether you are looking for seafood delivery in Lahore or a regular fresh fish order in Karachi, ordering is easy. Shop online, or just message us on WhatsApp and we will help you sort it out.

Trusted by thousands of families

Honestly, the thing we are proudest of is what our customers say about us. As of 2nd July 2026, We hold a 5.0 rating across 393 reviews on Google and more than 1,700 five star reviews on Facebook, from real families who order from us again and again. After eight years, earning that trust every day is still what matters most to us.

Ready to order? Shop today’s fresh catch online, or send us a message on WhatsApp and we will help you place your order in minutes. If you would like the full details on our products, delivery and policies, have a look at our Company Information page.

From all of us at Wholesome Seafood, thank you for trusting us with your table.